Selfridges, the renowned London department store, has unveiled an extraordinary pop-up shop named Reselfridges at its flagship location as a part of its larger Project Earth initiative. This unique corner shop, adorned with a stunning silver theme, aims to revolutionize the way people shop and promote sustainability.
Reselfridges has transformed the traditional corner shop into a captivating “silver wonderland”. The shop showcases an exclusive collection of pre-loved rental items and Project Earth edits, all boasting impressive eco-credentials. Each carefully curated piece in this collection draws inspiration from food and includes a range of ready-to-wear clothing, accessories, and lifestyle products. To cater to a diverse group of shoppers, these items are priced between £50 and £9,000.
Visitors to the Reselfridges pop-up can expect to find a wide range of renowned brands. Included in the selection are Jennifer Gibson and Susan Caplan for vintage jewelry, Dot Comme from Melbourne and OOTO London for fashion archive pieces, DG Jennings for 1950s accessories, Trading Desk for streetwear, and Vout Vintage for partywear. This diverse array of brands ensures that there is something for everyone, regardless of their style and aesthetic preferences.
The interior of the pop-up shop immerses visitors in a world of silver textures, creating an enchanting atmosphere. One of the standout features is an extraordinary centerpiece inspired by Salvador Dalí’s cookbook, ‘Les Dîners de Gala’. Created by talented British artist Rhea Thierstein, this installation takes the form of a chandelier adorned with knives, forks, serving trays, pineapples, and lobsters. It adds a whimsical and surreal touch to the overall ambiance of the shop, enhancing the shopping experience.
Reselfridges, the pop-up shop located within Selfridges’ flagship store, is the final corner shop of the year. This makes it an essential destination for fashion-conscious individuals seeking sustainable and stylish pieces. With its silver-themed environment and commitment to promoting eco-friendly fashion, Reselfridges perfectly represents Selfridges’ dedication to transforming the way people shop. To experience the captivating silver wonderland and discover unique and environmentally conscious fashion items, make sure to visit the store before 8 January 2023.
For more information and a glimpse of the Reselfridges pop-up shop, please visit the official Selfridges website: www.selfridges.com. Additionally, you can explore the exquisite collection available at Reselfridges by browsing the Selfridges online store: www.selfridges.com/GB/en.
