Rent the Runway, a well-known clothing rental service, has taken a big step forward in expanding its customer base by collaborating with WeWork. WeWork, a renowned provider of shared workspaces in major cities, has installed clothing drop-off boxes at 15 of its locations across the United States. This innovative partnership allows both the general public and WeWork customers to easily return Rent the Runway items at their convenience.
These drop-off boxes can be found in the lobbies of WeWork spaces in cities like New York, San Francisco, Los Angeles, Chicago, Miami, and Washington, DC. By strategically placing these boxes in high-traffic areas, Rent the Runway aims to streamline the return process for its customers. Previously, returning items meant having to ship them back and wait for the process to be completed. Now, customers can simply drop off their items on-site and immediately browse for new pieces to rent.
This strategic collaboration follows Rent the Runway’s introduction of the RTR Update subscription service. With this service, users can rent four designer items each month for a fixed fee. While the RTR Unlimited subscription allows for unlimited exchanges of any four designer items for $159 a month, the RTR Update subscription lets users rent four pieces monthly without the option to swap for $89. By teaming up with WeWork and installing drop boxes at their locations, Rent the Runway is committed to providing a seamless and accessible experience for its customers.
Previously, Rent the Runway’s physical presence was limited to just five stores in select cities. However, through this new partnership, the company can significantly expand its reach without the need for additional brick-and-mortar locations. With WeWork’s extensive network of over 280 locations in 77 cities worldwide, Rent the Runway now has the opportunity to reach a larger audience than ever before.
In addition to the drop boxes, Rent the Runway has plans to set up temporary rental shops within several WeWork locations. This strategic decision will not only make the brand more visible but also more accessible to WeWork members. With locations in key cities like Chicago, New York, San Francisco, Los Angeles, and Washington, DC, Rent the Runway is solidifying its position in the fashion rental market.
Founded in 2009 by Jenn Hyman and Jenny Fleiss, Rent the Runway has experienced tremendous growth over the years. The recent $21 million investment from Joe Tsai and Alibaba CEO Jack Ma is a testament to the company’s success and potential in the industry. By forging innovative partnerships and expanding its physical presence, Rent the Runway is at the forefront of transforming the fashion rental experience.
To learn more about Rent the Runway and WeWork’s collaboration, visit their websites: Rent the Runway and WeWork.
