The renowned French designer, Simon Porte Jacquemus, has recently revealed the date and name of his highly anticipated next fashion show while reiterating his dedication to the principles of slow fashion. Known for his unique and innovative approach to design, Jacquemus opted to announce his upcoming show through his preferred platform, Instagram, teasing his audience with subtle hints. The Spring/Summer 2021 collection, aptly named “L’amour,” will be unveiled on the evening of July 16th at a secret location, promising an exclusive and intimate experience for a limited number of guests in adherence to social distancing measures.
In addition to the exciting announcement, Jacquemus took the opportunity to discuss the new production and presentation rhythm that he has implemented within his eponymous brand. By showcasing both womenswear and menswear together in January and June, the designer aims to reduce the number of shows and foster a sustainable model that benefits not only his team and partners but also the environment. This innovative approach allows for the sharing of raw materials and resources, minimizing waste and excess commonly associated with the fast-paced fashion industry.
Jacquemus has always been lauded for his unconventional and boundary-pushing ideas in the fashion world. From captivating runway shows set in lavender fields to playful designs and styling choices, he continues to captivate the industry with his visionary aesthetic. With the “L’amour” collection, the designer not only seeks to showcase his latest creations but also to emphasize his unwavering commitment to sustainability and responsible fashion practices.
By combining both womenswear and menswear in his presentation, Jacquemus takes a significant step towards reducing waste and creating a more conscientious production process. Mutualizing fabrics and resources enables the brand to operate in a more efficient and environmentally-friendly manner, signaling the designer’s dedication to minimizing the industry’s negative impact on the planet. Moreover, this approach fosters a more thoughtful and deliberate approach to design, resulting in high-quality garments that truly resonate with the brand’s ethos.
The decision to hold the show at a secret location adds an element of excitement and exclusivity to the event. With the ongoing COVID-19 pandemic, the limited number of guests is a necessary precaution to ensure the safety and well-being of all attendees. However, Jacquemus’s ability to adapt and create an intimate and immersive experience even under challenging circumstances showcases his creativity and unwavering dedication to his craft.
Amidst the fashion industry’s struggle to address the repercussions of the pandemic and the urgent need for sustainable practices, designers like Jacquemus serve as beacons of hope and inspiration. By embracing the principles of slow fashion and adopting a more mindful approach to production, they are setting an example for others and paving the way for a more responsible and sustainable future. Jacquemus consistently proves with each collection that fashion can be both visually stunning and ethically sound, effectively demonstrating the harmonious coexistence of style and substance.
Above all, the announcement of the “L’amour” collection and show resoundingly reinforces the designer’s unwavering commitment to sustainability and his ability to push the boundaries of creativity within the fashion world. As the industry continues to evolve and adapt to new challenges, the vision and ethos of designers like Jacquemus will undoubtedly play a crucial role in shaping the future of fashion.
Useful links:
– Jacquemus Official Website
– Jacquemus Instagram
