Renowned designer Kerby Jean-Raymond, known for his impactful work addressing social issues, has been chosen to spearhead a new fashion line for Reebok in an effort to breathe new life into the struggling sportswear brand. Jean-Raymond will be taking on the role of artistic director for the new Reebok Studies division, as revealed by his label Pyer Moss.
With a reputation for celebrating African-American culture and history in his designs, Jean-Raymond has become a leading figure in the fashion industry. Reebok’s decision to collaborate with him follows a trend of partnering with top designers to stay relevant in the competitive market.
As the fashion industry continues to embrace athleisure, blending sportswear with high fashion, Reebok is hoping that Jean-Raymond’s creative vision will help reinvigorate the brand and resonate with consumers. Despite facing challenges in recent years, the collaboration with the innovative designer signals a new chapter for Reebok.
Stay tuned for the exciting new designs that will emerge from this partnership, as Jean-Raymond merges his socially-conscious approach with Reebok’s sportswear legacy.
To learn more about Kerby Jean-Raymond and his work, visit Pyer Moss website. To explore Reebok’s latest collections and collaborations, visit Reebok official website.
