Renowned British designer Phoebe Philo, celebrated for her work at esteemed fashion houses Celine and Chloé, is poised to launch her very own label, backed by luxury conglomerate LVMH. Stepping away from her last full-time role three-and-a-half years ago, Philo will now have majority ownership of her new clothing and accessories line, granting her complete control and the freedom to explore new horizons for the brand. The announcement of her upcoming venture has generated significant anticipation among women in the industry who have long admired Philo’s extraordinary talent.
Expressing her excitement about returning to the fashion world, Phoebe Philo has revealed that being back in her studio and engaging in the creative process once again has been immensely fulfilling. She is eagerly looking forward to connecting with her audience and people worldwide through her new label. Her longstanding and fruitful partnership with LVMH makes this collaboration a natural progression for the designer.
Rumors surrounding Phoebe Philo’s new label have been circulating for some time, and reports suggest that she began recruiting designers as early as spring 2020. However, the pandemic likely caused some disruptions to her plans. Recently, her role as a jury member for the Andam prize showcased a more active presence on the global fashion stage, hinting at her ambitions beyond her previous understated position at Celine.
While specific details about Philo’s new label remain under wraps, it is expected to focus primarily on womenswear, an area where she has excelled throughout her career. As a luxury brand, it is likely to position itself in the upper echelons of the price spectrum, emphasizing unparalleled quality. The label will be based in London, departing from Philo’s previous roles with Paris-based brands, which reportedly left her feeling somewhat disconnected from home.
Phoebe Philo’s latest venture follows a trend of designers taking charge of their own labels while benefiting from the resources and expertise of luxury goods powerhouses. Similar to Stella McCartney’s transition from Kering to LVMH, Philo will enjoy the creative freedom she desires while being supported by a well-resourced group that has played a significant role in shaping the contemporary luxury sector.
In terms of timing, Philo’s entry into the luxury segment appears to be opportune, aligning with the anticipated post-pandemic resurgence. Despite the ongoing uncertainties posed by new variants, late 2022 is expected to witness a surge in the luxury sector as the post-Covid period gains momentum. This favorable climate could contribute to the success of Phoebe Philo’s new label as it strives to make a bold statement in the fashion industry.
Useful Links:
1. Vogue UK: Phoebe Philo to Launch Eponymous Brand Backed by LVMH
2. Business of Fashion: LVMH-Backed Brand to Be Launched by Phoebe Philo
