Luxury retailer Watches of Switzerland has recently completed a significant renovation of its flagship store on Regent Street in London. The revamp includes a reconfiguration of the store’s ‘Calibre Room’ and the introduction of an MB&F brand boutique, which serves as an innovative space for independent watchmakers to develop unique timepieces. The MB&F brand boutique is available at only two locations in the UK, making it a special addition to the store.
As part of the renovation, the Vacheron Constantin boutique has been redesigned, and the Calibre Room has been expanded to offer 218 square meters of sales space. This expansion has allowed for the introduction of new brand boutiques for renowned watch brands such as Breitling, Tudor, Hublot, Panerai, Zenith, TAG Heuer, and Longines. These brand boutiques not only provide customers with a wider selection of luxurious timepieces but also offer a more immersive shopping experience with comfortable seating areas.
Besides the expanded brand boutiques, the store’s Service Lounge has also undergone a makeover to ensure that customers receive top-notch after-sales service. The aim of this renovation is to uphold the store’s prestigious reputation while ensuring that customers have access to an extensive range of products and exceptional service.
Maximilian Büsser, the owner and creative director of MB&F, expressed his enthusiasm for the brand’s presence in the Watches of Switzerland flagship store. He highlighted the significance of London as a significant hub in the watchmaking industry and commended the partnership with Watches of Switzerland and the store’s prime location on Regent Street.
In conclusion, the renovation of the Watches of Switzerland flagship store on Regent Street aims to provide customers with an elevated shopping experience and solidify the store’s position as a leader in the luxury watch market. With the introduction of new brand boutiques and a revamped Service Lounge, customers can expect nothing less than a world-class retail experience when they visit the store.
For more information on the Watches of Switzerland flagship store and its renovated features, please visit their official website: Watches of Switzerland Official Website.
To explore the unique timepieces available at the MB&F brand boutique in the store, visit their official website: MB&F Official Website.
