Now, the renovation work has officially started on the Peter Jones store, which is a flagship property of the renowned John Lewis Partnership and is located in the trendy Chelsea area of London. Despite the challenging times for department stores and the recent closure of some of them, John Lewis is determined to invest in its key properties, with Peter Jones being the first on the list. The multi-million pound renovation project aims to breathe new life into physical shopping, as lockdown restrictions are gradually being lifted.
The main focus of this extensive renovation is the exterior of the building. The glass facade, ground floor windows, entrances, and canopy will all undergo a much-needed transformation. Furthermore, one exciting new addition will be a larger entrance to the shop on the famous King’s Road. John Lewis has big plans for the future as well, considering the possibility of opening the seventh-floor garden terrace to the public. This idea could prove to be a highly appealing feature, especially considering the current emphasis on providing unique and immersive experiences to attract customers back into physical stores.
To ensure the success of this ambitious project, John Lewis has enlisted the expertise of renowned heritage consultants, Purcell, and esteemed architects, Sergison Bates. The Peter Jones store holds significant importance for the company, as it serves as the flagship store in the upscale Chelsea neighborhood. Although John Lewis recently announced the closure of some stores, it has made it clear that it remains committed to investing in existing locations. Pippa Wicks, the Executive Director, stated that the ultimate goal is to “reinvigorate the shop as a public asset.”
Overall, this renovation project promises to breathe new life into the Peter Jones store, which has long been an iconic and beloved shopping destination in Chelsea. With the collaboration of skilled consultants and architects, John Lewis is determined to create a revitalized space that will attract customers and contribute to the vibrant shopping experience in London. As this project progresses, it will be fascinating to see how the seventh-floor garden terrace idea develops and whether it becomes a unique selling point for the store.
(Useful links:
John Lewis Partnership
Peter Jones store)
