Reliance Brands Ltd, one of the top retail companies, has partnered with renowned designer Rahul Mishra to unveil a new luxury label called ‘AFEW (Air, Fire, Earth, Water) Rahul Mishra.’ The debut collection of this exciting collaboration was presented at the esteemed Palais de Tokyo in Paris, drawing the attention of influential global retailers, fashion media, and celebrities.
The inaugural collection of ‘AFEW Rahul Mishra’ showcases a diverse range of women’s clothing, complemented by a thoughtfully curated selection of exquisite jewelry, handbags, and shoes. This collaboration represents a significant leap forward for both Reliance Brands Ltd and Rahul Mishra as they seek to redefine the realm of luxury fashion with their distinctive vision.
Expressing his enthusiasm for the launch, Darshan Mehta, the managing director of Reliance Brands Limited, emphasized the extraordinary talent of Rahul Mishra and his dedication to creating nature-inspired designs that forge a deeper connection with customers. By unveiling the brand during Paris Fashion Week, ‘AFEW Rahul Mishra’ claims center stage on a global platform, captivating discerning individuals in search of everyday fashion elevated by a couturier’s touch.
Rahul Mishra himself voiced his excitement for this new venture, emphasizing his delight in returning to crafting “easy-to-wear” fashion with ‘AFEW Rahul Mishra.’ The brand represents a fresh global identity from India, boasting a fiercely modern aesthetic while preserving the delicate human touch. This makes high fashion more accessible to consumers worldwide.
To cater to international retailers, ‘AFEW Rahul Mishra’ has established a dedicated sales showroom in Paris, open from September 28 to October 3, 2023. In the following months, consumers will be able to purchase products from the brand’s official website and flagship stores owned by Rahul Mishra. Additionally, exclusive ‘AFEW Rahul Mishra’ stores will be introduced in prominent fashion cities worldwide, solidifying its presence in the luxury market.
The launch of ‘AFEW Rahul Mishra’ marks an exciting chapter for Reliance Brands Ltd and Rahul Mishra as they embark on a journey to create an inclusive and avant-garde luxury brand that resonates with fashion enthusiasts across the globe. Through their remarkable collaboration, they aim to redefine the boundaries of luxury fashion and bring forth a fresh perspective to the industry.
For more information on ‘AFEW Rahul Mishra’ and its debut collection, visit the official website [link] and explore the exclusive sales showroom in Paris [link].
