Reliance Brands, a leading retail company, has formed a strategic partnership with designer Rahul Mishra and his design firm, Rahul Mishra Designs Private Limited, to establish a new global fashion brand. This collaboration will see Reliance Brands and Mishra holding a 60:40 stake in the brand, with a focus on showcasing Mishra’s ready-to-wear business at international fashion weeks. Mishra will take charge of the brand’s creative direction, while Reliance Brands will contribute their extensive expertise in end-to-end value creation to help the brand penetrate the global fashion market.
Looking ahead, the brand aims to broaden its offerings by introducing new categories such as accessories, footwear, home decor, beauty, and jewelry, catering to a diverse global audience. The goal within the next five years is to have flagship stores in prominent fashion capitals worldwide. Isha Ambani, director at Reliance Retail Ventures Ltd, expressed her enthusiasm for the partnership, commending Mishra’s design sensibility and global recognition for Indian craftsmanship. She also highlighted Reliance Brands’ ability to leverage international fashion platforms and build a strong customer base.
Rahul Mishra himself shared his excitement for the joint venture, emphasizing Reliance Brands’ position as a market leader renowned for their expertise in luxury and retail management. Mishra believes that their shared vision for the growth of the Rahul Mishra Design House perfectly aligns with Reliance Brands’ meticulous approach to nurturing luxury brands. Reliance Brands has an impressive portfolio of partnerships with renowned brands such as Armani Exchange, Bally, Bottega Veneta, Coach, and Tiffany & Co. Additionally, they have invested in well-known Indian couture brands including Manish Malhotra, Anamika Khanna, and Raghavendra Rathore.
This collaboration between Reliance Brands and Rahul Mishra marks an exciting new chapter in the global fashion industry. With Mishra’s exceptional design talent and Reliance Brands’ market expertise, the brand is poised to make a significant impact on the global fashion stage. This partnership not only reinforces Reliance Brands’ commitment to promoting and growing luxury brands but also highlights the immense potential of Indian designers in the international fashion arena.
Useful Links:
1. Reliance Brands
2. Rahul Mishra Designs
