Reiss, the esteemed fashion label recognized for its high-quality designs, has made a remarkable comeback with the reopening of its King’s Road store in London. The newly revamped store, now known as ReissNow, is situated at 35 King’s Road, directly opposite its original location, spanning an impressive 3,000 square feet. The space has been ingeniously fashioned in collaboration with D-Raw Studios to offer shoppers an unparalleled experience.
As customers approach the store, they are immediately captivated by the distinctive angular entranceway, showcasing a glimpse of the chic merchandise inside through expansive windows. The ground floor of the store is devoted to displaying the women’s and accessories collections, while the first floor hosts the men’s and men’s accessories lines, ensuring that all shoppers find their desired pieces effortlessly.
Visitors to the store are immersed in a sophisticated ambiance, complete with sculptural till points crafted from meticulously chosen marble and ambient illuminated concrete pillars. This attention to detail highlights the brand’s commitment to superior craftsmanship and production. The overall decor of the store boasts a harmonious palette of white and grey, reminiscent of a contemporary art gallery. A thoughtfully curated display of merchandise on singular racks enhances the aesthetic appeal, while digital screens strategically placed throughout the store keep customers informed about the current seasonal trends.
Of significant note is the use of eco-concrete for the store’s flooring, a sustainable material composed of recycled glass fragments and ground sand that actively absorbs carbon dioxide during the curing process. Reiss holds the King’s Road area in high regard, as it has been an integral part of the brand’s history since the 1970s. With over 80 stores spread across the UK and Ireland, Reiss continues to solidify its presence in the ever-evolving retail landscape with innovative concepts and premier customer experiences.
To learn more about Reiss and its latest collections, visit their official website here. For a virtual tour of the ReissNow store on King’s Road, click here.
