Reiss has once again teamed up with Oliver Cheshire’s Ché brand for a new collaboration, building on the success of their previous partnership launched in June. The latest Reiss x Ché collection draws inspiration from the relaxed atmosphere of chateau stays, offering a range of matching jersey sweat sets and swim shorts paired with coordinating shirts. This collection is perfect for creating the ultimate holiday wardrobe.
What sets this collaboration apart is Reiss’ exploration of color in recent seasons, going beyond their usual neutral palette. The new collection introduces a more progressive color palette and features bold prints, including the exclusive ‘Como’ print that was specially commissioned and hand-drawn by a Reiss manufacturing partner based in Lake Como, Italy. Both brands have incorporated their signature details into the collection, such as Reiss’ Cuban collar shirts and knits, as well as Ché’s iconic stripe detailing.
Sustainability is also a key focus for this collaboration. Reiss has made a conscious effort to incorporate recycled materials into this collection, with the swim shorts being made from 100% recycled nylon regenerated from waste yarns and fabric. By leveraging each other’s strengths and expertise, the brands aim to create improved offerings and push boundaries with their new designs.
Alex Field, the Menswear Director of Reiss, expressed excitement about this collaboration, highlighting that both brands have worked together to create an enhanced collection. Following the success of Reiss’ previous collaboration with Oliver Cheshire’s Ché brand, it comes as no surprise that they have decided to collaborate once again. The collection is now available, offering fashion-forward and sustainable options for those looking to refresh their holiday wardrobe.
For those interested in exploring the Reiss x Ché collection further, two useful links are provided below:
