Premium fashion retailer Reiss has officially launched its first-ever kidswear collection, which is now available on its webstore and through popular retailers including Next, John Lewis, Selfridges, and Nordstrom. The collection, priced between £12 and £358, is aimed at children aged four to nine, with plans to extend the range up to age 12 in the future. Reiss’s in-house team, responsible for the brand’s adult ranges, has carefully designed the kidswear pieces to reflect the same aesthetic, attention to detail, and high-quality standards.
The collection features signature items from Reiss, including a tailored overcoat, suede jacket, and refined knitwear, as well as leisurewear in neutral tones. Stretch jeans, puffer jackets, and T-shirts, synonymous with the Reiss brand, are also available in the kidswear range. Customer feedback and input from children themselves played a significant role in the creation of this collection, ensuring it meets their expectations.
The launch of Reiss’s kidswear line aligns with a growing trend among upscale retailers who have recognized the potential for growth in this category. According to a recent report by Farfetch, customers increased their spending on children’s clothing by 66% during the pandemic. Reiss’s entry into the kidswear market showcases the brand’s commitment to providing stylish and high-quality clothing for the entire family, reflecting its established reputation in the premium fashion sector. As the collection becomes available through various retailers, customers can expect to dress their children in sophisticated and fashionable pieces that mirror Reiss’s signature style.
Useful links:
– [Reiss’s Kidswear Collection](https://www.reiss.com/gb/womens/kids/)
– [Farfetch Report on Children’s Clothing Spending](https://www.farfetch.com/uk/sets/women/sustainable-shopping-for-children-at-farfetchitem-15079113.aspx)
