Reiss, the premium brand owned mostly by retail giant Next, has unveiled its latest luxury label, Reiss Atelier. The collection, comprising 37 pieces, was launched both online and in selected stores on Wednesday. Ranging in price up to £695 for a cashmere coat, the line offers a selection of essential wardrobe staples and occasion pieces made from luxurious fabrics. The brand places great emphasis on the intricate techniques and attention to detail employed in the creation of each item. Reiss Atelier takes pride in its in-house atelier team based in London, who utilize their expertise to produce pieces that embody true luxury and a contemporary aesthetic.
Staying true to Reiss’s distinctive style, the collection exhibits fluid lines and neutral tones, with touches of black and red. The garments are designed to enhance the wearer’s figure, providing a sensual look while preserving an elegant aesthetic. The fabrics predominantly come from reputable mills across Europe. For instance, Duchess satin combines the fluidity of regular viscose satin with a luxurious round body and weight. On the other hand, triacetate yarn lends garments added durability, wrinkle-resistance, and a unique texture. Italian wool is also incorporated into the collection, featuring signature tailoring, as well as silk and cashmere blends for the knitwear pieces.
Una Joyce, Womenswear Director at Reiss, explained that the Reiss Atelier collection caters to customers who desire an elevated wardrobe. The collection offers effortlessly elegant occasion pieces that are timeless and exude luxury. The name “Atelier” evokes the concept of bespoke craftsmanship, thoughtful design, and ultimate luxury.
By launching Reiss Atelier, the brand aims to attract customers who value quality and craftsmanship in their fashion choices. Through offering a collection of luxurious pieces crafted with meticulous attention to detail and featuring timeless designs, Reiss continues to solidify its position as a top choice for those in search of refined and sophisticated fashion. The collection is available for purchase both online and in selected stores, providing customers with the opportunity to experience the pinnacle of luxury and sophistication through Reiss Atelier.
Useful links:
– Reiss Official Website
– Next Official Website
