Several luxury companies are embracing the concept of “Regenerative Fashion: The Regenerating Luxury” as they commit to a manifesto in favor of a more eco-responsible and community-conscious textile industry. This shift in mindset aligns with the increasing recognition among luxury brands of their responsibility to prioritize ethical and eco-responsible approaches.
Hélène Valade, Environmental Development Director at LVMH, emphasized the importance of nature as the origin of everything, stating that it’s not just about limiting environmental impact, but going further. In line with this perspective, Kering Group established an investment fund dedicated to soil and agriculture regeneration solutions.
The green manifesto signed by luxury industry players such as Burberry, Chloé, Giorgio Armani, and Stella McCartney, among others, outlines their commitment to upholding the missions outlined in the “Regenerative Fashion” working document.
Led by Federico Marchetti, founder of Yoox Net-A-Porter, and developed in partnership with the Circular Bioeconomy Alliance (CBA), the manifesto aims to enhance stakeholder involvement in protecting nature and biodiversity within their value chains. It promotes circular and regenerative bioeconomy practices, while also ensuring the respect of local communities’ rights.
The first project under Regenerative Fashion will take place in the Himalayas, with a budget of approximately one million euros. This project exemplifies the commitment of luxury brands to implementing meaningful change. By investing in regenerative initiatives and empowering local communities, these brands are taking tangible steps towards creating a positive impact.
The Regenerative Fashion manifesto represents a collective effort by luxury brands to address the urgent need for responsible practices in the fashion industry. It reflects the growing recognition among consumers of the environmental and social impact of their purchases, and their desire for more sustainable and transparent fashion.
By prioritizing regenerative practices and aligning with the values of consumers, luxury brands are setting an example for the entire industry. They are demonstrating that sustainability is not just a trend but a necessity for the future of fashion.
Useful links:
1. Business of Fashion – What to Expect from the Resort 2022 Season
2. Vogue France – Regenerative Fashion
