The rejuvenation of Oxford Street in London has officially kicked off with a £150 million plan initiated by Westminster City Council. The council is determined to revitalize the renowned shopping district and bring back visitors after the pandemic. To achieve this, they have started with a series of temporary interventions that will be followed by permanent projects aimed at reimagining the area. The main focus of the regeneration project is to introduce green spaces, including pocket parks and trees, as well as new street furniture. These temporary interventions are expected to support businesses in the West End and aid in the economic recovery after the challenging period of lockdowns.
The council had recently launched a long-term plan for the five-year reinvention of Oxford Street and its surrounding area. However, acknowledging the urgency to attract shoppers, office workers, and tourists as non-essential retail reopens in April, they decided to implement quick fixes. These quick fixes will create more space for people, introduce greenery, and provide seating, cycle parking, and pocket parks throughout the Oxford Street District. The first phase of this work is set to be completed by late spring, followed closely by the commencement of permanent projects.
As part of the temporary interventions, there will be a significant increase in the number of mature trees, with a 40% rise, and over 1,500 new plants from 65 different species. Additionally, 55 new seating areas will be added, doubling the current number of benches. Cllr Rachael Robathan, the Leader of Westminster City Council, emphasizes the importance of taking immediate action to restore confidence in Oxford Street. She believes that these initial measures, which will be completed just in time for summer, will not only pave the way for economic recovery but also create a more visitor-friendly environment. Karen Lord, Head of Branch at John Lewis Oxford Street, expressed her support for the regeneration plan, highlighting how it will prepare for the opening of Crossrail and encourage shoppers to return to the West End.
Prior to the pandemic, Oxford Street attracted approximately 200 million visitors annually, with expectations of even higher numbers in 2021 due to the opening of new transport hubs. However, the pandemic resulted in a drastic reduction in footfall, with visitor traffic declining by over 50% year-on-year and up to 80% during lockdown periods. The regeneration plan aims to breathe new life into the area and restore its status as one of the best places in the world to live, work, shop, and visit.
Overall, the initiation of the regeneration works on Oxford Street marks a significant step towards rejuvenating the iconic shopping district. The temporary interventions and forthcoming permanent projects aim to create a more appealing and sustainable environment, supporting businesses and driving economic recovery in the West End. With its rich history and iconic status, Oxford Street is poised to once again become a thriving destination for locals and tourists alike.
Useful links:
Westminster City Council – Regenerating Oxford Street
Evening Standard – Oxford Street Revamp
