Reflecting the Uniqueness of Each Brand: Mazarine’s Approach to Crafting Distinctive Storytelling
In a world where brand messages and content formats are increasingly standardized, Mazarine, a marketing agency specializing in luxury brands and premium products, is determined to break the mold. The agency aims to bring a unique and crafted storytelling approach to its campaigns, one that truly aligns with the specific history and identity of each luxury house and premium brand, regardless of their market segment.
To achieve this ambitious goal, Mazarine focuses on building a strong internal team of talent. The introduction of Mazarine Stories sees the amalgamation of over 40 experts from various disciplines into one department. Under the leadership of CEO Jean-Baptiste Lucas, this team consists of planners, consultants, producers, and a community of creatives. Together, they work tirelessly to create highly valuable, coherent, and distinctive content.
Paul-Emmanuel Reiffers, President and Founder of Mazarine Group, emphasizes the importance of finding meaning and identity in today’s globalized world. Luxury and premium clients, in particular, demand content that not only meets the expectations of different markets, but also generates significant brand value. This is where storytelling plays a crucial role. Mazarine Stories rises to the challenge by responding to the growing demand of its clients, ensuring that each market—whether it’s Shanghai or New York—receives content that resonates with its unique cultural context.
From the conception phase to campaign realization, Mazarine Stories takes a comprehensive approach to storytelling. Whether it’s in France, the USA, or China, the agency uses empirical data to inform strategic and creative recommendations, ensuring a 360° storytelling approach across all platforms. This includes the design of social media content, a vital aspect of brand communication in today’s digital landscape.
With a client portfolio that includes prestigious brands such as Clarins, DKNY, and Azzaro, Mazarine strives to achieve a turnover of 17 million euros by the end of the year. The agency’s commitment to crafting distinctive and meaningful brand stories has garnered attention both domestically and internationally.
If you’re interested in learning more about Mazarine’s expertise, mark your calendars for November 7th. Mazarine agency experts will be speaking at the next JDL Morning event dedicated to Retail Trends 2020. Don’t miss out on this opportunity to gain valuable insights from industry leaders. Further details and registration can be found [here](link).
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