Creativity, co-creation, and androgyny are key components of the new wave of Portuguese designers who are making a significant impact in the fashion industry. In an era where sustainability and ‘slow fashion’ are gaining momentum, emerging brands are being recognized for their fresh outlooks and forward-thinking designs. Portugal, with its burgeoning fashion scene, is home to a group of exceptionally talented designers who are redefining boundaries and creating their own distinctive narratives.
One noteworthy event that spotlights local talent is ModaLisboa, which recently celebrated its 53rd edition in October. The event featured runway shows and presentations in the enchanting Alfama neighborhood, showcasing young designers in a historic building steeped in Portuguese military history. This location symbolized their commitment to the future of fashion and embodied the spirit of exploration in search of the next Marques’Almeida.
Among the standout figures in the Portuguese fashion realm is Alfredo Orobio, the founder of Awaytomars, a dynamic creative collective established in 2014. The brand advocates for co-creation by engaging over 15,000 participants worldwide in the design process. Designs are submitted online, voted on by members, and ultimately transformed into clothing prototypes available for purchase. Their recent collaboration with The Woolmark Company featured pieces crafted by designers representing 43 countries, available online and through select stockists like Harvey Nichols in London.
Constança Entrudo, a Central Saint Martins alumna, has swiftly garnered attention with her visually arresting and inventive designs. Her collections challenge conventional fashion norms, combining neon hues with ethereal fabrics and unconventional shapes. Since launching her brand two years ago, she has become a prominent figure at ModaLisboa.
Carolina Machado, known for her soft yet sophisticated designs, has captured both national and international acclaim with her minimalist silhouettes in silver shades and pastel tones. Establishing her eponymous label in 2017, Carolina has created seven collections that epitomize elegance and modernity.
Joao Magalhaes, who recently introduced his eponymous brand in 2019 following a foray into fashion accessories, is a designer to watch. Fusing an androgynous aesthetic with innovative materials, his collections embody a harmonious blend of artistry and wearability.
Hibu, a streetwear brand established in 2013, is challenging conventions with its gender-neutral approach to fashion. Their CRU-L show featured male and female models swapping attire to underscore the unisex allure of their utilitarian collection. With oversized silhouettes and versatile designs, Hibu is making a significant statement in the Portuguese fashion landscape.
The rise of these exceptional designers underscores the burgeoning creativity and ingenuity within the Portuguese fashion industry. Their distinctive viewpoints, dedication to sustainability, and fresh design ethos have positioned them as trailblazers in the global fashion arena. As they continue to innovate, push boundaries, and defy norms, these designers are shaping the future of Portuguese fashion and leaving an indelible mark on the industry.
To explore more about the Portuguese fashion scene, check out ModaLisboa at www.modalisboa.pt/en and discover the latest collections from these designers at Harvey Nichols London via www.harveynichols.com.
