2023 has undeniably been the year of pink in the fashion and beauty industries. From clothing collections to makeup trends, the color has been everywhere. This surge in popularity can be attributed in part to the release of the Barbie movie, which has had a significant influence on various areas. Many brands have taken advantage of this trend and rebranded their products with Barbie’s signature pink shade, leading to the rise of the Barbiecore trend in fashion.
Alongside pink, another color that has dominated conversations in the fashion world is red. As we approach the new year, it seems that red is ready to take center stage and become the dominant color in 2024. Red is often associated with passion, love, and energy, and its inclusion in the upcoming ready-to-wear collections suggests a desire for change.
During the Autumn-Winter 2023 shows in major fashion capitals like New York, London, Milan, and Paris, red was one of the most popular colors seen on the catwalks. Luxury labels such as Valentino, Balmain, Stella McCartney, Dolce & Gabbana, David Koma, and Bottega Veneta all incorporated red pieces in their collections, signaling a shift towards this vibrant hue.
Not only will red dominate our wardrobes, but it will also make its mark in our makeup routines. On platforms like TikTok, makeup inspirations featuring red colors, such as red wine makeup and cherry makeup, have been gaining millions of views. This indicates a growing preference for the passionate and romantic color, suggesting that it will continue to rise in popularity throughout 2024.
Reports from fashion search engine Stylight’s Fashion Recap 2023 and Etsy further support the notion of red becoming a dominant color in the coming year. Demand for pink clothing and accessories has gradually declined, while demand for red and burgundy red has seen a significant increase of 21%. Etsy’s latest report also reveals a decrease in searches for hot pink items, while the color ‘berry,’ a rich red with a hint of blue, is gaining popularity.
The anticipation is high for Pantone to announce the color of the year for 2024, as it will provide further insight into the future of fashion trends. Last year, Pantone selected Viva Magenta, which combines red, violet, and pink. While it remains to be seen whether red will completely replace Barbie pink in the fashion sphere, its dominance in collections and consumer preferences suggest that it may indeed be the color of choice in 2024.
Links:
– [Stylight’s Fashion Recap 2023](https://www.stylight.com/FashionRecap2023)
– [Etsy’s latest report on fashion trends](https://www.etsy.com/inspiration/fashion-trends)
