Ralph Lauren has made a groundbreaking entrance into the fashion world with the introduction of their innovative Earth Polo. This sustainable fashion initiative highlights the brand’s dedication to promoting eco-friendly practices in the industry. The Earth Polo, a new version of the classic Ralph Lauren polo shirt, is crafted from recycled plastic bottles and undergoes a waterless dyeing process.
Fashion enthusiasts can now get their hands on the Earth Polo at global retail outlets and through Ralph Lauren’s online store. Available for both men and women, this environmentally conscious shirt comes in a range of stylish colors including green, white, navy, and baby blue. Partnering with First Mile, an organization specializing in transforming plastic bottles into yarn, each Earth Polo incorporates an average of 12 recycled plastic bottles in its production.
The launch of the Earth Polo not only signifies a significant moment for Ralph Lauren but also aligns with the brand’s ambitious goal of reducing plastic waste. By pledging to eliminate 170 million plastic bottles from landfills and oceans by 2025, Ralph Lauren demonstrates their commitment to sustainability. David Lauren, the company’s chief innovation officer, affirms their mission to transition from virgin poly-fiber to recycled poly-fiber by 2025, emphasizing the importance of utilizing eco-friendly materials in fashion production.
In June, Ralph Lauren will unveil their comprehensive global citizenship and sustainability report, outlining their strategic objectives in detail. This eco-conscious step taken by Ralph Lauren not only underscores their dedication to environmental stewardship but also serves as a blueprint for the fashion industry at large. Through the Earth Polo, Ralph Lauren leads the way towards a more sustainable future in fashion.
To learn more about Ralph Lauren’s Earth Polo and sustainability efforts, visit their official website here. For insights into sustainable fashion practices, explore the latest trends and news at Eco Age here.
