Ralph Lauren recently unveiled a groundbreaking technology called RL Cooling Technology in the uniform for Team USA’s flag bearer at the Tokyo Olympic and Paralympic opening ceremonies. This innovative feature is specifically designed to combat the intense heat of Tokyo’s summer by regulating the wearer’s body temperature. The cooling system is integrated into a sleek white jacket, with a battery-powered device located at the back of the neck. This device effectively disperses heat from the wearer’s skin, providing a long-lasting cooling effect.
The RL Cooling Technology builds upon Ralph Lauren’s previous venture into personal thermal management, which began with the Ralph Lauren Heated Jacket introduced at the Winter Olympics in PyeongChang in 2018. This demonstrates the brand’s commitment to continuously pushing boundaries in terms of fashion and function. It is also worth noting that Ralph Lauren’s research in this area aligns with its broader sustainability initiatives. In fact, the United States Department of Energy suggests that personal thermal management could potentially reduce the need for energy-intensive cooling devices such as HVAC systems.
David Lauren, Ralph Lauren’s chief branding and innovation officer, highlights the brand’s dedication to merging fashion and function in the development of the RL Cooling Technology. He emphasizes the importance of providing Team USA with a solution that not only enhances their performance but also allows them to look and feel their best on one of the world’s biggest stages.
In addition to the cooling technology for the flag bearer’s jacket, the Team USA opening ceremony uniform consists of a navy blazer crafted from U.S.-grown wool, a striped t-shirt, a printed scarf, a striped belt made from recycled plastic water bottles, slim denim pants, shoes, and a mask made from U.S.-grown cotton, taking into account the ongoing COVID-19 pandemic.
If you’re interested in getting your hands on the Ralph Lauren 2020 Team USA Collection, it is available for purchase online on the Ralph Lauren and Team USA e-commerce platforms. It can also be found in select Ralph Lauren brick-and-mortar stores and department stores.
For more information on Ralph Lauren’s RL Cooling Technology and Team USA’s uniform, please visit the following links:
– Ralph Lauren: Team USA Collection
– Team USA Official Website
