Ralph Lauren has made a bold and exciting move in the world of fashion with the unveiling of a brand new standalone store for its Double RL sub-brand in the heart of Central London. Nestled at 3 Newburgh Street in Carnaby, this new store is poised to become the ultimate destination for aficionados of the heritage label, which draws inspiration from the iconic ‘Double RL’ ranch owned by Ralph and Ricky Lauren in Colorado.
Replacing its previous standalone location on Mount Street, this new store now stands as the sole UK outpost for Double RL, known affectionately as RRL. With a history spanning over two decades, the brand is renowned for its vintage aesthetic, offering a curated selection of clothing ranging from meticulously crafted selvedge denim to rugged utility-inspired pieces. The interior of the store complements this distinctive style, featuring rustic décor and authentic period fixtures that transport shoppers back in time.
Spanning 634 square feet, the new RRL store in Carnaby joins the ranks of other esteemed US brands such as Filson, Shinola, and Levi’s Vintage Clothing in this bustling shopping district. Samantha Bain-Mollison, head of retail at Shaftesbury, is thrilled about the inclusion of RRL in Carnaby, noting that the brand’s enduring American heritage seamlessly aligns with the Newburgh Quarter’s eclectic mix of high-end, independent, and one-of-a-kind labels. The growing interest from international brands in opening their flagship stores in Carnaby cements the area’s reputation as a hub for global fashion innovation.
In addition to RRL, Carnaby Street has recently welcomed a plethora of exciting new arrivals including the Danish brand Samsøe & Samsøe and the chic Parisian label Ba&sh. This influx of cutting-edge brands enhances the vibrant and diverse retail landscape in Central London, attracting fashion enthusiasts from near and far. The debut of the new RRL store underscores Ralph Lauren’s enduring legacy as a timeless and iconic American brand that has firmly established its presence in the heart of the UK’s fashion capital.
😍 Check out the new RRL store in Carnaby Street here: RRL Store
🛍 Discover more exciting fashion brands in Carnaby Street: Carnaby Fashion
