Ralph Lauren Corporation has recently made a significant investment in Natural Fiber Welding, Inc, a pioneering start-up known for its innovative approach to repurposing natural fibers, particularly cotton waste, into high-performance materials. The collaboration between the two companies is focused on expanding NFW’s patented technology and creating cutting-edge performance apparel made from sustainable and eco-friendly materials.
David Lauren, Ralph Lauren’s Vice Chairman & Chief Innovation Officer, highlighted the brand’s dedication to pushing boundaries and embracing sustainability challenges in the fashion industry. He stressed the importance of partnering with innovative companies like NFW to drive positive change and introduce ground-breaking solutions. NFW’s trailblazing technology tackles the limitations of recycled cotton, which often results in short fibers that are not ideal for creating new clothing items.
Founded in 2015, NFW has developed a unique process that effectively welds together short fibers to produce longer, high-performance cotton yarns, incorporating various plant-based waste fibers in the mix. This innovative method enables the transformation of post-consumer cotton waste into upcycled materials with superior qualities that can rival synthetic fabrics while retaining the comfort of cotton. Dr. Luke Haverhals, the founder, and CEO of NFW, expressed excitement about the partnership with Ralph Lauren, recognizing the brand’s enduring commitment to sustainability.
This strategic investment mirrors Ralph Lauren’s sustainability objectives, including the goal of sourcing 100% of key materials, such as cotton, from recycled sources by 2025 and integrating zero-waste practices across its operations. By increasing the use of recycled cotton and decreasing reliance on non-biodegradable synthetic materials like polyester and nylon, Ralph Lauren aims to promote the adoption of sustainable and upcycled materials in its product offerings. The collaboration with NFW sets the stage for a more environmentally-friendly approach to fabric sourcing and manufacturing practices in the fashion industry.
For more information about the innovative partnership between Ralph Lauren Corporation and Natural Fiber Welding, Inc, visit Ralph Lauren’s official website and Natural Fiber Welding’s website.
