Ralph Lauren Corporation has announced a collaboration with Major League Baseball (MLB) to create three collections in partnership with iconic baseball teams. This unique venture aims to blend fashion and sports as the baseball season gets underway.
The first collection, set to launch this summer, will feature teams such as the New York Yankees, Los Angeles Dodgers, Chicago Cubs, and St. Louis Cardinals. Later collections will incorporate additional teams, including the Boston Red Sox. The collaboration will offer a range of Polo shirts, satin jackets, fleece sweatshirts, and New Era caps in team colors for both adults and kids. Special team-themed Polo Bear Polo shirts and crewneck sweatshirts will also be available.
A standout feature of this collection is the use of classic Ralph Lauren colors incorporated into each team’s pieces. By paying attention to such details, the collaboration ensures an accurate representation of each team.
Ralph Lauren, the company’s founder and chief creative officer, has always been a devoted baseball fan. His love for the sport began in his childhood when he idolized star Yankees players like Mickey Mantle. The satin jackets in the collection pay tribute to a jacket Ralph Lauren himself wore when he was invited to throw a ceremonial first pitch at Yankee Stadium in 2018, celebrating his company’s 50th anniversary. This subsequent limited-edition Yankees collection quickly sold out.
In addition to baseball, the Ralph Lauren Corporation has previously partnered with various sports teams and institutions, including the U.S. Olympic and Paralympic Teams, Wimbledon, the U.S. Open, the Australian Open, the PGA of America, the U.S. Ryder Cup team, and the U.S. Open Golf Championship. This demonstrates the company’s commitment to merging fashion and sports across different disciplines.
To promote the MLB collections, Ralph Lauren is launching a digital-first global campaign inspired by vintage baseball cards. The campaign seeks to capture the nostalgia and history associated with the sport. Additionally, the Ralph’s Airstream will embark on a cross-country tour, offering ballpark food and beverages at key locations like NYC and Chicago’s Gallagher Way.
The initial installment of the Ralph Lauren x MLB partnership was released on May 10 and is now available at specialty stores worldwide, including Macy’s, Bloomingdales, and the MLB Flagship Store in New York. Select MLB Club stadium stores and Ralph Lauren locations will also carry the collection. For online shoppers, the collection can be found on the Ralph Lauren e-commerce website, MLBShop.com, and The Polo App. The partnership will continue with two more capsule releases during the Fall and Holiday seasons.
In summary, the collaboration between Ralph Lauren Corporation and Major League Baseball represents an exciting blend of sports and fashion. By merging the rich history of iconic baseball teams with Ralph Lauren’s timeless designs, this partnership aims to capture the interests of both fans and fashion enthusiasts. Whether you are a dedicated baseball fan or simply appreciate high-quality fashion, this collaboration is sure to offer something special.
Useful links:
1. Ralph Lauren
2. Major League Baseball
