Renowned designer Raf Simons has taken a bold step with the launch of his new online retail platform, History Of My World. This platform, separate from his established eponymous brand, offers a carefully curated selection of items that embody Simons’ distinctive aesthetic and design philosophy.
History Of My World sets itself apart from the Raf Simons brand by embracing a multidisciplinary approach. The platform features a diverse range of products, including home goods, literature, and clothing. Each item is handpicked by Raf Simons and includes one-of-a-kind pieces, limited edition items, and exclusive collaborations.
Currently, the website showcases three main product categories: blankets, candles, and books. Highlights include the unique Teenage Dream raw-edge wool blankets adorned with printed pins and patches from the Raf Simons label. These blankets are priced between €1,650 and €2,200, offering customers a luxurious and exclusive addition to their homes. Additionally, the collection of candles shaped like apothecary bottles adds a touch of sophistication to any space, with a set priced at €450. The platform also features three publications by Raf Simons, each offering insight into the designer’s creative process and vision.
What sets History Of My World apart is the personal touch that Simons adds to each purchase. Customers have the option to have their books signed and dedicated by Raf Simons himself, creating a one-of-a-kind connection between the designer and his audience. The platform’s name, inspired by Simons’ past collection, reflects the intimate and personal journey that customers are invited to experience.
Raf Simons’ foray into e-tailing with History Of My World is a testament to his innovative spirit and commitment to pushing boundaries in the fashion industry. With a history of groundbreaking shows and collaborations, Simons continues to captivate and inspire with his latest venture. History Of My World offers customers a glimpse into the mind of a visionary designer, allowing them to connect with his unique vision in a new and exciting way.
To explore the curated selection available on History Of My World, visit the official website here. Additionally, for more insights into Raf Simons’ creative process and iconic designs, check out this article here.
