Raeburn, the renowned ethical fashion brand, is eagerly anticipating the grand opening of its very first Central London retail store this August. This exciting development comes hot on the heels of a successful rebrand earlier this year that has generated significant buzz within the industry. The brand is all set to launch a six-month pop-up store in the vibrant Carnaby district’s 3 Newburgh Street, where it will rub shoulders with other popular stores like Samsøe & Samsøe and Ralph Lauren’s RRL.
Spanning an impressive 814 sq ft, this new store will serve as Raeburn’s primary retail space in the capital. While the brand already boasts an atelier and showroom in Hackney, which operates as an experiential retail store five days a week, the Carnaby pop-up promises a unique and interactive shopping experience for visitors.
In line with Christopher Raeburn’s unwavering commitment to sustainability, the pop-up store will also function as a vibrant creative studio hosting a range of events and workshops. Famed for his avant-garde designs that repurpose surplus fabrics and garments with a utilitarian flair, Raeburn’s extensive range of womenswear, menswear, luggage, and accessories will be proudly showcased at the pop-up, alongside exclusive collaborations and limited-edition pieces.
Jolyon Bexon, the head of retail at Raeburn, is brimming with enthusiasm about the launch of the new store, remarking, “Our Newburgh Street store will provide Raeburn with a fantastic platform to narrate its distinctive brand story to a fresh and dynamic audience. As we fine-tune and refine our retail concept, we eagerly anticipate engaging with and learning from our valued customers. Our ability to swiftly respond to their feedback will be crucial as we continue to expand both locally and internationally.”
Likewise, Samantha Bain-Mollison, the head of retail at Shaftesbury, expresses her delight at hosting the flagship store of this socially responsible brand in the prestigious West End. She believes that the groundbreaking products showcased within a dynamic creative space, combined with Raeburn’s robust sustainability ethos, perfectly align with the Carnaby and Newburgh Quarter’s discerning shopper demographic. Bain-Mollison envisions Raeburn becoming a permanent fixture on Newburgh Street, standing shoulder to shoulder with other sought-after brands such as Filson, Red Wing, and Levi’s Vintage.
For more information on Raeburn’s sustainable fashion journey and details about the latest collections, visit their official website here. To stay updated on the latest trends and retail experiences in the Carnaby area, check out the official Carnaby website here.
