Rado, the renowned Swiss watch brand, has officially entered the UK market with the launch of its first boutique in Merry Hill, Birmingham. Situated next to its long-term partner, Ernest Jones, the store aims to immerse customers in the complete “360 Rado experience”. This move comes at a time when the luxury watch sector remains resilient despite the challenges posed by the ongoing pandemic.
Neil Old, the Managing Director of Signet Jewellers UK and Ireland, expressed his pride in the longstanding partnership between Rado and Ernest Jones, which has spanned over three decades. He emphasized the desire to create an exciting and memorable customer journey by utilizing Ernest Jones’ expertise in retail combined with the strength and allure of the Rado brand.
Adrian Bosshard, the CEO of Rado, emphasized the brand’s dedication to materials and expressed his delight in providing customers with a premium retail experience that truly showcases the essence of the Rado brand. Bosshard believes that both existing Rado and Ernest Jones customers will be thrilled by the opportunity to explore their unique timepieces in the inviting ambiance of the new boutique.
In recent times, major shopping centers have increasingly become targets for high-end international watch brands. Despite the challenges faced by the retail industry throughout the pandemic, luxury watch brands have continued to thrive and maintain their appeal. The opening of Rado’s first UK boutique signifies the brand’s confidence in the market and its commitment to offering customers an exceptional retail experience.
Rado joins a growing list of luxury watch brands expanding their presence in the UK. This strategic move not only reinforces Rado’s position in the UK market but also demonstrates its long-term dedication to serving its customers in the region. By choosing to open the boutique adjacent to Ernest Jones, Rado showcases the strong partnership between the two companies and their shared vision of excellence in the luxury watch industry.
The newly opened Rado boutique provides customers with the opportunity to explore the brand’s extensive range of timepieces, renowned for their innovative designs and utilization of high-quality materials. With a collection that spans from classic to contemporary styles, there is something to suit every preference and taste. The store has been thoughtfully designed to create an inviting and immersive environment where customers can engage with the brand and truly appreciate the craftsmanship and artistry that go into each Rado watch.
Aside from offering customers a premier shopping destination, the opening of the Rado boutique in Merry Hill, Birmingham, also contributes to the overall growth and development of the local economy. The presence of international luxury brands helps attract shoppers and tourists, consequently boosting the retail and tourism sectors in the area. Additionally, this establishment creates job opportunities and fosters a sense of community pride.
In conclusion, the opening of Rado’s first UK boutique marks a significant milestone for the brand and solidifies its position as a leader in the luxury watch industry. With a strong focus on delivering an exceptional retail experience, Rado is poised to captivate watch enthusiasts and establish a strong presence in the UK market. As the demand for luxury timepieces continues to rise, Rado’s commitment to craftsmanship, innovation, and customer satisfaction undoubtedly contribute to its ongoing success.
Useful links:
1. Official Rado Website
2. Ernest Jones Official Website
