Radley, the renowned retailer of premium handbags and accessories, has recently embarked on a digital transformation with the launch of in-store shopping through their innovative Order In-Store app. This strategic move is part of Radley’s comprehensive omnichannel strategy aimed at providing customers with a seamless shopping experience across all touchpoints.
Through the Order In-Store app, customers visiting Radley’s physical stores now have access to the brand’s entire product range, irrespective of the store’s size. This not only expands the options available to customers but also enhances their shopping experience by allowing them to view and purchase items that may not be physically displayed in the store. The introduction of a mobile point of sale system further streamlines the checkout process, reducing waiting times and improving overall efficiency.
In collaboration with omnichannel order management specialist OneStock, Radley is taking strides towards optimizing its inventory management and fulfillment processes. By leveraging OneStock’s expertise, Radley aims to centralize its inventory and leverage a new fulfillment channel for online orders. This approach is similar to the successful strategy employed by industry leader Jigsaw, allowing for more efficient order processing and delivery to customers.
One of the key features of Radley’s new omnichannel strategy is the click and collect option, which enables customers to order online and pick up their purchases in-store. This not only enhances convenience for customers but also drives foot traffic to Radley’s physical stores, creating opportunities for additional sales and engagement with the brand.
Francis Rodrigues, Head of IT at Radley, emphasizes the company’s commitment to enhancing the in-store shopping experience through improved product options, stock availability, and click and collect services. With 32 stores across Britain, Radley is well-positioned to leverage the new mobile point of sale system, powered by OneStock’s technology, to enhance the overall shopping experience for customers and increase operational efficiency.
CEO of OneStock, Romulus Grigoras, applauds Radley’s adoption of cutting-edge technology to deliver an optimized omnichannel experience. The enhanced visibility of the product collection and the integration of mobile payment capabilities not only elevate the shopping experience but also underscore Radley’s dedication to quality and innovation. With these digital initiatives in place, Radley is on track to establish a new industry standard for seamless in-store and online shopping integration.
For more information on Radley’s digital initiatives and omnichannel strategy, visit their official website here. To learn more about the omnichannel solutions provided by OneStock, visit their website here.
