Radley London has recently made an impactful entrance into the world of online retail through a partnership with the prestigious luxury department store, Selfridges. This move is particularly significant as brick-and-mortar stores remain closed due to the current UK lockdown, making online sales crucial for brands like Radley London to connect with customers.
The luxury leathergoods brand has launched its latest collection of stylish bags and purses on the Selfridges website, with a soft launch occurring before the holiday season and the full range officially debuting more recently. This collaboration with Selfridges is a major achievement for Radley London, as the department store is globally recognized for showcasing high-end leather goods from renowned labels such as Prada, Dior, Chanel, and Gucci. In contrast, Radley London offers a more accessible price range, making luxury more attainable with products ranging from £60 to £300.
CEO Justin Stead is thrilled about the partnership, seeing it as a significant step in the brand’s journey towards greater visibility and success. He highlights Radley’s commitment to quality craftsmanship and timeless design, positioning their collections as the epitome of affordable luxury. Stead is confident that the modern style and enduring appeal of Radley’s bags will resonate strongly with Selfridges’ discerning clientele.
The partnership between Radley London and Selfridges is not only a testament to their shared commitment to quality and style but also to their shared roots in London. Selfridges is an iconic destination in the city, drawing tourists and locals alike, while Radley often draws inspiration from London in its marketing and product designs.
Overall, the collaboration between Radley London and Selfridges symbolizes the fusion of accessible luxury and premium retail. By expanding its presence on the esteemed retailer’s online platform, Radley is positioned to reach a broader audience and solidify its standing in the competitive leather goods market.
To explore Radley London’s latest collection on Selfridges, visit their website here. For more insights into luxury fashion and accessories, check out Selfridges’ luxury department here.
