QVC, the omnichannel retailer, has recently announced an exclusive deal in the UK with the highly esteemed American label, Badgley Mischka. This marks the debut of Badgley Mischka’s ready-to-wear collection for UK shoppers, offering a more casual and affordable range compared to their renowned eveningwear and luxury occasion footwear. The collection, now available for purchase, is expected to generate increased awareness and sales due to its association with the prestigious Badgley Mischka name.
The ready-to-wear collection features a range of casual and basic pieces, including colour block sweaters, wide-leg palazzo trousers, longline gilets, and a signature herringbone jacket. QVC emphasizes that each piece in the exclusive line stays true to the brand’s ethos, incorporating unique touches in terms of silhouette, stitching, or fabric.
This partnership further strengthens QVC’s growing fashion offering, as the retailer has successfully secured collaborations with notable brands such as White Stuff and Dune in recent years. As an omnichannel retailer, QVC provides customers with various shopping options, combining traditional television shopping with e-commerce platforms.
The launch of Badgley Mischka’s ready-to-wear collection on QVC’s platform greatly enhances accessibility for UK shoppers. The convenience and ease of shopping through QVC’s platform are expected to attract a wider audience and drive sales. With its reputation for offering high-quality products and exceptional customer service, QVC is well-positioned to ensure the success of this exclusive collection.
In conclusion, the partnership between QVC and Badgley Mischka brings the American label’s ready-to-wear collection to UK shoppers for the first time. This collaboration expands QVC’s fashion offering and allows customers to purchase affordable yet stylish clothing from a luxury brand. With its exclusive range of casuals and basics, the collection is expected to appeal to a wide audience. QVC’s continued success in securing partnerships with renowned brands demonstrates its ability to provide customers with a diverse and curated selection of products.
For more information on QVC and Badgley Mischka’s collaboration in the UK, please visit:
1. QVC Official Website
2. Badgley Mischka Official Website
