PVH Corp, a global leader in the fashion industry and the parent company of iconic brands such as Tommy Hilfiger and Calvin Klein, has announced the appointment of Stefan Larsson as its new chief executive officer and a member of the board of directors. Larsson, who previously served as the company’s president, will succeed Manny Chirico as CEO, while Chirico will remain as the chairman of the board.
Since joining PVH in June 2019, Larsson has demonstrated strong leadership skills, especially during the challenging times brought about by the Covid-19 pandemic. He has successfully navigated the company’s regional teams and branded businesses through the crisis, positioning PVH for a quick recovery and sustained growth.
In a recent press release, PVH highlighted the collaborative efforts of Larsson and Chirico in developing actionable strategies to capitalize on the company’s strengths, align with changing consumer preferences, and drive long-term success. With Larsson’s extensive experience as CEO of Ralph Lauren Corp. and leadership roles at major fashion retailers like Gap Inc. and H&M, he is well-equipped to lead PVH into its next chapter.
Despite the economic impact of the pandemic, PVH reported a promising improvement in its third-quarter revenue, showing resilience and adaptability in the face of market challenges. The company’s direct-to-consumer revenue witnessed a slight decline, offset by a significant 70% increase in e-commerce revenue, reflecting a strong digital growth strategy across all regions and brands.
Looking ahead, Larsson’s focus as CEO is on leveraging PVH’s core strengths and aligning them with emerging consumer trends to drive sustainable growth. His strategic vision and commitment to corporate responsibility and employee engagement position PVH for continued success and innovation in the competitive fashion landscape.
To learn more about PVH Corp and its iconic brands, visit their official website here.
For insights into the latest trends in the fashion industry, check out this article here.
