Pure London, operated by the Hyve Group, has recently announced a partnership with Just Around The Corner (JATC) for their upcoming February show. The collaboration will result in the creation of Pure London x JATC, a fashion buying event that aims to become a significant milestone for the industry in London.
Taking place from 11-13 February at Olympia, London, Pure London x JATC will offer buyers a transformed show with an increased number of inspirational fashion designers and brands. The event will feature over 300 curated brands, with clearly defined sectors to ensure a seamless and cohesive buying experience.
The combination of Pure London and JATC allows the Hyve Group to provide a platform that caters to the needs and budgets of all fashion businesses, from emerging designers to established brands. The show will have designated destinations, such as the Grand Hall, which will bring together all Womenswear, including the new Launchpad area for new womenswear designers, Women’s and Men’s Accessories and Footwear brands, and Men’s Apparel. The ‘Together zone’ will showcase brands presenting genderless or dual gender collections, while the Grand Hall Gallery will house Lifestyle and Beauty brands, Watches, Jewellery, Wearable accessories, and seasonal gifting.
Gloria Sandrucci, Event Director, expressed her excitement about this landmark development, stating that the partnership aims to make buying easier and more efficient for buyers. By combining their expertise, resources, and networks, Pure London and JATC can create a leading fashion trade show experience that meets the needs of buyers and offers the best collection of brands all under one roof at Olympia London.
Juls Dawson, Creative Director of Pure London x JATC, noted that buyers have been requesting a more streamlined trade show calendar, similar to those in other global fashion capitals. Uniting with Pure London will bring a new era for the fashion community in London, creating a compelling, inclusive, and unified platform for the industry. Dawson expressed excitement about partnering with the Hyve Group and Pure, believing it is just what the industry needs to continue moving forward.
With the collaboration of Pure London and Just Around The Corner, the fashion industry in London can look forward to an exciting and dynamic buying event. Pure London x JATC aims to set a new standard for trade shows in the fashion industry and provide a valuable opportunity for buyers to discover and connect with the best brands in the market.
Useful links:
1. Pure London Official Website
2. Just Around The Corner Official Website
