Pure London, one of the leading fashion trade shows in the industry, is gearing up to showcase an impressive lineup of new brands at its upcoming event in February. Taking place at London’s Olympia from 12-14 February, the show is being hailed as the most pioneering exhibition of international fashion talent yet by its organizer, Hyve Group.
A number of notable brands will be making their mark at Pure London. Emme Marella, for example, is a contemporary fashion brand that celebrates color and texture in its energy-filled collection. Persona by Marina Rinaldi offers elegant everyday womenswear with a modern, laid-back, and youthful vibe. iBlues, a youthful brand making its debut at the show, will present an eye-catching collection in striking bold colors.
Queens of Archive, heavily influenced by vintage style and an empowering female attitude, will showcase show-stopping, timeless, and feminine pieces. Moss Copenhagen, a Danish brand rooted in feminine Scandinavian simplicity, offers urban wardrobe basics with a youthful and breezy approach. EsQualo, a Dutch fashion label known for its accessibility, will feature collections with unique prints and exclusive finishes.
Les Néréides will bring their high-end jewelry with beautifully bucolic designs of flowers and animals to Pure London. Peachaus, an ethical underwear and clothing brand, creates everyday beautiful and sustainable pieces. Topissima, an athleisure brand, creates innovative and body-shaping jumpsuits made from recycled materials.
In addition to the exciting lineup of brands, Pure London will feature a new destination called Pure Edge, sponsored by Heroes Ltd. Pure Edge will showcase licensed brands like Marvel, Disney, Star Wars, Pokémon, Stranger Things, DC Comics, and Harry Potter. The destination will also include skate brand Airwalk and offbeat Brit brand Phat Kandi, alongside other avant-garde brands. With its focus on embracing diversity and presenting alternative lifestyle brands, Pure Edge promises to engage visitors and offer a fresh and innovative take on fashion.
Overall, Pure London’s February event promises to be an exciting and forward-thinking exhibition of fashion talent. With its diverse range of brands and the introduction of the Pure Edge destination, the trade show is set to push boundaries and shape the future of the industry. Fashion enthusiasts and industry professionals alike can look forward to discovering new trends and finding inspiration at this groundbreaking event.
To learn more about Pure London and the Pure Edge destination, visit the official website and check out their Instagram page.
