In an effort to provide a prominent platform for the jewellery retail industry, trade show Pure London is making a strategic move. The show, operated by The Hyve Group, will return to Olympia London in July and introduce a new section called ‘Pure Jewel’. To support the growth of this new initiative, Pure London has appointed Andrew Martyniuk as the Head of Jewellery-Fashion.
Scheduled for 17-19 July, Pure Jewel will showcase a variety of jewellery, including fine and precious jewellery, silver jewellery, and branded jewellery from around the world. The section will focus on contemporary, ethical, and sustainable designers, such as Cartergore and Georgia Wang.
Martyniuk’s role as Head of Jewellery-Fashion is crucial in developing the jewellery sector of the show and attracting new and inspiring brands. He will also collaborate with key partners, including the National Association of Jewellers, to ensure that the show meets the needs of the industry.
Martyniuk, known as a skilled communicator, brings years of experience in the jewellery industry and a valuable network of contacts within the UK jewellery, watch, lingerie, and fashion industries. He co-founded The Jewellery Cut, a platform that aims to elevate and support contemporary jewellery in the UK. He previously served as commercial director at ITP Promedia, which publishes business-to-business magazines including Professional Jeweller, WatchPro, and Lingerie Insight.
Expressing his excitement about his new role, Martyniuk stated that Pure Jewel offers more than just jewellery. With its long-standing heritage and focus on fashion, the show can help open up jewellers to a wider audience of retailers, influencers, and press. Additionally, the prime location of Olympia London adds to the excitement of showcasing jewellery at this famous venue.
The creation of Pure Jewel reflects the growing success and significance of the jewellery retail sector. With Andrew Martyniuk leading the jewellery team, Pure London aims to provide a dynamic platform for emerging and established jewellery brands. The inclusion of contemporary, ethical, and sustainable designers aligns with consumer demands for responsible choices.
By bringing industry professionals, retailers, influencers, and press together, Pure Jewel will facilitate valuable connections and collaborations, driving innovation and growth within the jewellery sector. The location of Olympia London adds prestige and a sense of tradition to the event, creating an atmosphere that is both exciting and reminiscent of the rich history of the jewellery industry.
As the industry continues to recover and adapt, Pure London’s commitment to supporting the jewellery sector positions it as a vital platform for industry growth and success. With Andrew Martyniuk’s leadership, Pure Jewel is poised to make a significant impact and provide an unparalleled opportunity for jewellers to showcase their designs to a wider audience.
Useful links:
– Pure London website
– The Jewellery Cut website
