Pure London, the renowned fashion show organized by Hyve Group, is coming back in February 2023 with an exciting array of new curated areas. Building on the success of previous shows, the organizers are introducing Premium, Purely Sustainable, Pure Edge, Pure Body, and Gen Z as new sections, alongside the existing Ready-to-Wear, Pure Jewel, Accessories, and Shoes spaces.
Sustainability is a key focus of the upcoming show. To cater to the increasing demand for conscious fashion choices, the organizers have created a dedicated destination called Purely Sustainable. This section will showcase sustainable brands and ethical designers with compelling stories, supporting the industry on its sustainability journey. It is worth noting that the global ethical fashion market is projected to reach $8.25 billion by 2023, highlighting consumers’ growing interest in sustainable fashion.
Another exciting addition is Pure Edge, a section that celebrates inclusivity and diversity. Independent designers will present their unique and diverse perspectives, embracing difference and showcasing bold collections that defy judgment.
The Premium area will feature high-quality, high-end pieces designed with elegance and longevity in mind. Esteemed labels such as POM Amsterdam, Vilagallo, La Fee, Humility, and many more will display their distinctive collections in this section, offering a luxurious experience to visitors.
Pure Body will cater to the athleisure, sportswear, swimwear, hosiery, and lingerie market, providing a comprehensive range of products in these categories to meet consumer needs.
Gen Z section will serve as a platform for young, edgy, and fun looks from exciting new designers. This section will embody the energy and mood of youth fashion, showcasing trend-led and ready-to-order collections influenced by street style.
In addition to the new curated areas, Pure London will continue its successful Pure Jewel section, which made its debut in July. The show will also coincide with Source Fashion, a responsible sourcing exhibition held at Olympia London.
Overall, the diverse range of curated sections at Pure London’s upcoming show aims to cater to various consumer preferences and industry demands. From sustainability to inclusivity and high-end fashion, the show promises to offer a comprehensive and exciting experience for fashion enthusiasts and industry professionals alike.
For more information about Pure London, visit their official website here. Additionally, you can learn more about the global ethical fashion market by visiting this industry report here.
