Pure London, the UK trade fashion show, has announced a trend partnership with international style agency Promostyl. This collaboration highlights Pure London’s commitment to providing industry professionals with the latest trends and insights. The partnership will be showcased at Pure London’s upcoming event, scheduled to take place at Olympia London on July 17.
Promostyl is a well-known agency that specializes in fashion trend advice for global businesses and brands. They analyze a variety of factors, including societal, cultural, economic, artistic, and technological evolutions, to determine market and consumer trends. By translating this data into style concepts and trend reports, Promostyl helps businesses stay relevant in the fast-paced fashion industry.
The trend presentations at Pure London will cover three key topics: Spring/Summer 2023 trends, Loungewear, and ethical and committed fashion. The presentations will be led by Sebastien Renault, the artistic director, and Malaika Ewande, the assistant creative director.
The first presentation, titled “Dissecting the Trends of Summer 2023 – A return to the essentials and simplicity with audacity and gaiety,” will delve into the major trends in the global Women’s Timeless and Women’s Casual markets. The aim is to provide insights into new consumer behaviors by examining materials, colors, shapes, accessories, and patterns.
The second presentation, “Loungewear, the new casual,” will explore the increasing blend of private and professional life. With the rise of remote work and the importance of comfort, loungewear has become an integral part of wardrobes. This presentation will showcase the evolution of loungewear to meet the changing needs of consumers.
The third presentation, “Ethic is chic,” will address the challenges and issues surrounding committed fashion. While environmental commitment has traditionally focused on producing less and better, commitment now extends to include social and inclusive values. This presentation will examine the intersection of fashion and ethics.
In addition to the trend presentations, Pure London and Promostyl will offer attendees a trend podcast, digital style guides, and post-show trend reports. These resources will ensure that industry professionals have access to valuable information even after the event.
Gloria Sandrucci, the Event Director of Pure London, is thrilled about the partnership and believes that Promostyl’s expertise will provide valuable insights and predictions for attendees. Pure London continues to be a leading fashion trade show, offering industry professionals a platform to stay ahead of the latest trends and developments. The collaboration with Promostyl further enhances the event’s appeal and solidifies its reputation as a must-attend event for fashion professionals in the UK and beyond.
Useful Links:
1. Pure London Official Website
2. Promostyl Official Website
