Pure London, the renowned UK fashion trade show, has recently announced its content programme for its upcoming event at Olympia next month. Alongside the customary panel discussions, seminars, and catwalk shows, the event will feature a series of enlightening trend sessions by Malaïka Ewande, founder and Creative Director of consulting agency Vesuvius. These sessions will provide invaluable insights into the key trends of the SS24 season, allowing buyers, retailers, and suppliers to make informed decisions regarding their purchases.
One particularly intriguing trend session, entitled “Nature-Verse”, will explore the merging of digital technology and conscious fashion, with an emphasis on utilizing technology in harmony with nature. The other session, named “All about Her”, will delve into the influence of personal beliefs and identity on this season’s trends. Both of these sessions aim to provide a fresh and exciting perspective on the fashion industry, fueling creativity among attendees.
Apart from the trend sessions, Pure London will also be hosting a styling session conducted by Jules Standish, who is renowned as ‘The Colour Counsellor’. Standish, a leading expert on color in the UK, will share her wealth of knowledge on how to effectively incorporate color into fashion and styling.
Additionally, a discussion titled “Unhidden: Fashion Beyond Boundaries – Exploring Diversity and Inclusion” will be led by Victoria Jenkins, the founder of the Unhidden clothing brand. This session will delve into the importance of embracing diversity in the fashion industry and shed light on the impact it can have on both brands and consumers.
Furthermore, the event will feature a Circular Fashion Panel, addressing the pressing challenges faced by the industry in terms of sustainability. This panel will offer valuable insights and solutions to promote sustainable fashion practices.
A highlight of the content programme will be an interview between keynote speaker George Davies and fashion journalist Eric Musgrave. The interview will cover Davies’ illustrious career, his perspectives on the current UK fashion market, and predictions for the future of UK retail. This interview promises to be an enlightening and informative session for all attendees.
The diverse and extensive content programme offered by Pure London showcases the event’s dedication to providing valuable and captivating insights into the fashion industry. Through its wide range of sessions and discussions, the event aims to inspire, educate, and foster connections among industry professionals. Pure London continues to lead the way in the fashion trade show scene, serving as a platform for engaging dialogue, innovation, and collaboration.
Useful links:
1. Pure London official website
2. Vesuvius consulting bureau website
