Puma and Liberty have once again joined forces to create a special collaboration that celebrates the beauty of flowers. The new collection showcases a fusion of both brands’ rich histories and unique styles, resulting in a range of striking floral designs. Drawing inspiration from the vibrant energy of the 1960s, the collection brings Liberty’s iconic archive of floral prints to life. It also pays homage to the multitude of florists and flower shops that decorate the streets of London, from the charming markets of Hackney to the prestigious establishments in Chelsea.
The Puma x Liberty collection is a delightful blend of prints and embroidery, giving each piece a tactile and sophisticated touch. The aim of the collection is to empower individuals on their personal journeys of self-discovery, no matter where those journeys may lead. The collection includes a diverse range of clothing, footwear, and accessories for adults, as well as a charming selection for children. This marks the first time that Puma has collaborated with Liberty to create a children’s line.
Among the stand-out pieces in the collection are the Woven Jacket and Woven Shorts, which can be effortlessly paired together for a coordinated look. Other essential items include the Flared Pants and Cropped Hoodie, seamlessly blending Liberty’s iconic floral motifs with Puma’s luxurious sportswear aesthetic. The apparel range also features a variety of exclusive and playful graphics, adding an extra element of fun and creativity.
The footwear range in this collaboration is equally impressive. The Teveris Nitro and Slipstream models showcase an exotic floral color scheme inspired by the Liberty brand. Each item in the collection is brought to life through a captivating campaign set in a traditional London flower shop. The vibrant flower arrangements serve as a vibrant backdrop, further enhancing the allure of the collection.
Fans of the Puma x Liberty collaboration can find these unique pieces at various locations. The collection is available at Puma flagship stores, both online and offline, as well as at Liberty’s physical store. This partnership between Puma and Liberty promises to be a true celebration of style, heritage, and the timeless appeal of flowers in the world of fashion.
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