Pronovias, a renowned global bridal brand, has recently made a significant move by relocating its flagship store in London’s prestigious New Bond Street to a brand new space in the Hanover Square development. This relocation marks a promising resurgence in the UK wedding market, which has been heavily impacted by the COVID-19 pandemic.
The new store is situated within the newly constructed Hanover Square retail development, owned by the esteemed GHS Limited Partnership, which includes Great Portland Estates. Pronovias has signed a long-term lease for a spacious three-storey unit spanning an impressive 6,000 square feet. This ample space will serve as the perfect platform for showcasing Pronovias’ latest wedding gowns, including the eagerly anticipated Vera Wang Bride collection, set to launch worldwide this month.
Accompanying Pronovias in the Hanover Square development are other esteemed retailers, such as Canali, as well as The London Fashion Academy, which currently occupies office space within the complex. Zrino Aladrovic, Pronovias’ property director, expressed great excitement about becoming a part of such a prestigious development. Aladrovic emphasized the exceptional quality of the retail accommodation, which will provide Pronovias with the ideal setting to present its exquisite collections.
The wedding dress market in the UK has faced numerous challenges over the course of the past 18 months due to the impact of the pandemic. Weddings were either prohibited or subject to severe restrictions for a significant portion of this time. Even when weddings were allowed, guest numbers were limited, which curbed the desire for lavish and extravagant wedding gowns. However, as the wedding market gradually begins to recover, couples are determined to make up for lost time. The coming year is expected to witness a surge in weddings, with an unprecedented number of couples tying the knot.
In light of this anticipated increase in weddings and the growing willingness of couples to invest in luxurious wedding attire, Pronovias’ decision to secure a new flagship store is extremely well-timed. The brand is strategically positioning itself to cater to the rising demand for high-quality wedding dresses and seize the opportunities presented by the projected growth in the wedding market. By moving to the Hanover Square development, Pronovias gains a prime location to exhibit its latest collections and firmly establish itself as a leading bridal brand in the UK.
Useful links:
1. Pronovias Official Website
2. Great Portland Estates Official Website
