Proenza Schouler, the iconic fashion label born and bred in New York City, recently made a bold and triumphant return to their roots. After showcasing their collections in the fashion capital of Paris for the last three seasons, the brand decided to bring their Spring-Summer 2019 collection back to where it all began – the bustling streets of Manhattan.
Choosing Wall Street as the backdrop for their collection presentation was a strategic and symbolic move by Proenza Schouler. The iconic financial district, known as the heart of American capitalism, provided a stark contrast to the typical runway venues in Paris. This choice reflected the brand’s vision of breaking away from traditional fashion norms and embracing a more avant-garde approach.
The collection itself was a testament to Proenza Schouler’s dedication to innovation and creativity. Instead of the elaborate embellishments and intricate designs that defined their previous Parisian collections, the focus this time was on simplicity and raw beauty. Japanese denim, cotton gabardine, and poplin materials took center stage, showcasing the brand’s commitment to quality and craftsmanship.
From acid-dyed denim dresses to metallic silver gabardine shirts paired with denim skirts, each piece in the collection exuded a modern and understated elegance. The infusion of Isa Genzken’s artistic installations added an extra layer of complexity and depth to the show, creating a mesmerizing visual experience for the audience.
With only 30 carefully curated looks, Proenza Schouler managed to capture the essence of American fashion in a concise yet powerful manner. The brand’s emphasis on wearable yet innovative designs resonated with fashion enthusiasts and critics alike, proving that simplicity can indeed make a bold statement in the world of luxury fashion.
As Proenza Schouler embarks on this new chapter in their fashion journey, their return to New York signals a renaissance of American artistry and creativity. By celebrating the essence of true craftsmanship and design, the brand is setting a new standard for modern luxury fashion that is both accessible and innovative.
To learn more about Proenza Schouler and their latest collections, visit their official website. For more insights into the intersection of art and fashion, check out this article on Vogue.
