Proenza Schouler, the iconic American fashion label, has made a bold move by teaming up with Everytown in the battle against gun violence as the highly anticipated United States midterm elections draw near. Demonstrating their unwavering support for the cause, the brand has introduced an exclusive t-shirt and has pledged to contribute all proceeds from sales to the non-profit organization Everytown for Gun Safety.
The PSWL In Support of Everytown t-shirt, offered in black and white, with short-sleeve and long-sleeve options, showcases a powerful design featuring a gun motif resembling an AK-47, prominently crossed out with a striking red line. Priced at $90, this standout garment not only raises awareness but also serves as a symbol of unity with those who are fervently advocating for the prevention of gun violence in the nation.
Proenza Schouler stated on their online platform, “In a show of solidarity for those using their voices and the grassroots organizations taking action, all net proceeds from sales will be contributed to Everytown.” Furthermore, the brand has made the graphic design of the t-shirt readily available for free download, aiming to encourage widespread usage and amplify the message.
Everytown for Gun Safety, co-founded by former New York Mayor Michael Bloomberg, is renowned as “a collective of Americans coming together to put an end to gun violence and construct safer communities.” Through their website, the non-profit provides valuable information and resources for individuals looking to learn more about anti-gun violence advocates termed as “gun sense” candidates vying for political positions in different states.
The collaboration with Everytown underscores Proenza Schouler’s firm dedication to social responsibility and activism. By seamlessly merging fashion with advocacy, the brand is leveraging its influence to effect meaningful change in the battle against gun violence in America. As the t-shirt gains traction in the industry, it serves as a potent reminder of the fashion world’s capacity to drive transformation and spark action.
To learn more about Everytown for Gun Safety and their mission, visit their website here. For more information on Proenza Schouler’s partnership with Everytown, browse their official website here.
