The British Fashion Council (BFC) has appointed Priyanka Chopra Jonas as their new Ambassador for Positive Change, recognizing her as a leading figure in the global fashion and entertainment industry. The acclaimed Indian actress and UNICEF Goodwill Ambassador will utilize her platform to advocate for inclusivity, ethical practices, and creative education within the fashion industry.
Chopra Jonas will work closely with the BFC to raise awareness about the importance of diversity and sustainability in fashion, as well as to promote best practices that align with the council’s Institute of Positive Fashion (IPF) strategy. Her role as Ambassador for Positive Change will see her actively participating in various BFC events throughout the year, including London Fashion Week and The Fashion Awards.
Caroline Rush, Chief Executive of the BFC, praised Chopra Jonas for her dedication to social activism, particularly in the realms of environmental conservation and women’s empowerment, making her a fitting choice for the position. Chopra Jonas expressed her enthusiasm for the opportunity to showcase the innovative and impactful work of designers who are driving positive change within the industry.
Fashion serves as a powerful platform for cultural exchange and expression, and Chopra Jonas aims to harness this influence to promote a more sustainable and inclusive future. By collaborating with the BFC, she hopes to shine a spotlight on individuals who are pushing boundaries and making a difference in the fashion world.
To learn more about Priyanka Chopra Jonas’ work as the BFC Ambassador for Positive Change, visit the BFC website. For updates on upcoming BFC events and initiatives, follow their official social media channels.
