Private White VC, the esteemed British clothing label known for its high-quality menswear, has made the unfortunate announcement of the closure of its Mayfair store in London. The flagship location, situated on Duke Street, has been a beloved destination for fashion-savvy individuals for over seven years. Expressing their sorrow over this decision, the brand took to their Instagram page to convey their gratitude to their loyal customers for their unwavering support throughout the years.
However, this closure does not mark the end of Private White VC’s presence in London. The brand is actively seeking a new flagship store within the capital and plans to make an exciting announcement regarding its new location in the upcoming months. Despite this setback, Private White VC remains optimistic about its future in London and is determined to find a new home that will not only continue to showcase their unparalleled craftsmanship but also embody their signature stylish designs.
Spanning an expansive 2,000 square feet, the Mayfair store first opened its doors in 2014 and swiftly captured the hearts of discerning shoppers. While the closure of the store can be partially attributed to the challenges brought on by the pandemic, reports indicate that the decision was also influenced by a shift in the landlord’s strategy, who wishes to take the street in a new direction. As a result, Private White VC was compelled to search for a fresh location for their flagship store.
Although the closure of the Mayfair store undoubtedly brings sadness to the brand and its dedicated clientele, Private White VC is resolute in its commitment to delivering exceptional products and experiences. The brand has proudly announced that its Manchester store will be reopening next week, providing customers with the opportunity to personally browse their range of menswear. Furthermore, beginning in April, they will be reintroducing their sought-after factory tours, allowing patrons to gain an insider’s glimpse into the meticulous craftsmanship behind each piece.
Private White VC has built an esteemed reputation for its unwavering dedication to quality and craftsmanship. With the closure of its Mayfair store and the ongoing search for a new flagship location in London, the brand embarks on an exciting new chapter. Even amidst the challenges faced by the retail industry, Private White VC remains steadfast in its mission to offer its customers the most exceptional menswear and an unparalleled shopping experience. The continued success of the brand’s Manchester store, combined with its plans for a new flagship store in London, exemplifies its resilience and unwavering determination to thrive in the ever-evolving fashion landscape.
Useful links:
1. Private White VC Official Website
2. Private White VC Instagram Page
