Printemps, the renowned department store, has taken another step in its global expansion by opening its new flagship store in Qatar. With a total area of 30,000 square meters, the Doha store is located within a complex that includes a luxury hotel, residences, an amusement park, and restaurants. The store, designed by Yabu & Pushelberg architecture firm, offers a wide range of luxury brands, including Gucci, Balmain, Coperni, Ganni, Peter Do, and Marni. Moreover, 30% of the brands available are exclusive to Printemps, offering customers a unique shopping experience.
In addition to the impressive selection of brands, Printemps’ Doha store also provides a range of experiential offerings. Customers can enjoy customization services, leather care, appointments with personal shoppers, and stylists. The department store has also partnered with M7 to establish “The Collective,” a talent incubation program that allows designers to showcase their creations within the store premises.
This expansion into Qatar follows Printemps’ strategic repositioning, which was introduced earlier this year with a new brand identity and a refreshed Paris flagship store. By targeting markets with strong sales potential, such as Qatar, Printemps aims to boost its growth and attract a larger audience of affluent customers. The company’s ambition is further reflected in its plans to open a new shopping destination in the United States by 2024 and expand its network by adding five to ten stores outside of France by 2030.
Overall, Printemps’ new flagship store in Doha marks a significant milestone in the company’s global expansion strategy. With its luxurious offerings, experiential services, and exclusive brand partnerships, Printemps aims to cater to the discerning tastes of its customers while solidifying its position as a leading department store worldwide.
Useful links:
– https://www.printemps.com/: Visit Printemps’ official website to explore their offerings and discover more about their global expansion plans.
– https://www.yabupushelberg.com/: Learn more about the renowned architecture firm Yabu & Pushelberg, responsible for designing Printemps’ new flagship store in Doha.
