PrimaLoft, a leading provider of advanced material technology in the US, is undergoing a significant leadership change with the appointment of Anne Cavassa as its new Chief Executive Officer (CEO). Cavassa’s promotion comes shortly after she was named President of the company in November, indicating PrimaLoft’s plans to transition to the next phase of its leadership.
PrimaLoft is renowned for its innovative offerings in the outerwear industry, particularly its synthetic insulation that replaces traditional down filling. The company’s products have gained recognition and adoption by major brands like The North Face, Jack Wolfskin, and Helly Hansen.
As part of this leadership change, Mike Joyce, who has held the position of President and CEO for over a decade, will now assume the role of Vice-Chair on PrimaLoft’s board of directors. This shift in roles reflects the company’s desire to leverage Joyce’s experience and expertise while paving the way for new leadership.
Anne Cavassa brings extensive knowledge and experience to her new position, with nearly thirty years of leadership in the footwear and apparel sectors. Prior to joining PrimaLoft, she held key positions such as President of Saucony and Senior Vice President and Chief Customer Experience Officer at Brooks Sports. Cavassa’s track record in driving growth in renowned brands like Timberland, Nike, Reebok, Tommy Bahama, and Eddie Bauer showcases her ability to lead PrimaLoft to new heights.
Cavassa expressed her excitement to continue working with Mike Joyce in his new role on the board, recognizing his contribution to establishing PrimaLoft as a market leader in branded synthetic insulation. She believes that PrimaLoft, as an ingredient brand, has significant potential to create a positive impact on the industry.
Mike Joyce praised Cavassa, commending her for embodying the company’s purpose of balancing people, products, and the planet. He believes that her extensive leadership experience in reputable active lifestyle brands makes her the ideal choice to guide PrimaLoft towards continued success.
With Anne Cavassa at the helm, PrimaLoft is well-positioned to pursue further growth and innovation in the advanced material technology sector. As the company strives to make a positive impact on the industry, Cavassa’s leadership and expertise will undoubtedly drive PrimaLoft forward.
Read more:
– PrimaLoft Official Website: https://www.primaloft.com/
– PrimaLoft Products: https://www.primaloft.com/products
