Now rewritten, rephrased and expanded:
The premium online retail platform 24 Sèvres, owned by the LVMH Group, is changing its name to support its international expansion. Launched in 2017, the platform is rebranding as 24S with the aim of conquering new markets, particularly in the United States and Asia.
With over 200 brands on offer, including exclusive distribution for Louis Vuitton, Dior and Celine, 24S positions itself as an online version of the famous Le Bon Marché Parisian department store. Last year, LVMH’s selective distribution activity recorded an overall growth of 3%, and 24S exceeded its set targets for 2018, particularly in markets where customers showed a strong interest in the platform’s unique Parisian offering.
Since its launch, 24S has delivered orders to over 100 countries and plans to focus on regions with high growth potential while continuing to develop its key markets, especially the United States. Eric Goguey, the CEO of 24S, stated, “We have observed significant organic growth in places where our Parisian vision of fashion resonates particularly well.”
To support this international expansion, the website has introduced new languages and established teams in hubs in New York, Miami, and Hong Kong. Therefore, this new name, 24S, aims to appeal to an increasingly international clientele, particularly in the United States and Asia.
Meanwhile, another luxury retailer, Le Printemps, has also announced its international expansion by opening two stores in Doha and Milan, as well as launching a new online platform set for 2020.
This strategic evolution reflects the changing dynamics in the luxury retail sector, where brands are increasingly seeking to position themselves in the online market to reach a growing international customer base. 24S and Le Printemps are two key players in this field, showing their willingness to adapt their strategies to remain competitive and meet the changing needs of consumers.
Useful links (when applicable):
1. 24S
2. Le Printemps
