Italian luxury brand Prada is taking its Resort 2020 campaign to new heights by introducing unique bouquets inspired by its promotional campaign. This move comes as Prada engages in various initiatives, such as a collaboration with Adidas, an eco-responsible loan program, and the launch of an international conference on sustainability. By turning one of the main elements of its Resort 2020 campaign, “Seditious Simplicity,” into a full-fledged marketing operation, Prada is demonstrating its commitment to creativity and sustainability.
To bridge the gap between the runway and the streets, Prada has enlisted the help of renowned florists to design exclusive bouquets wrapped in paper featuring visuals from the campaign. These vibrant arrangements can be found in seven major cities worldwide, including Shanghai, Milan, Tokyo, London, New York, Moscow, and Paris. The brand intentionally chose unexpected and unknown locations to surprise its audience.
Interested individuals can pick up these unique floral creations, as Prada has shared images of the bouquets on its Instagram account. By incorporating flowers into its campaign and making the bouquets accessible globally, Prada is forging a deeper connection between fashion and the natural world.
This innovative marketing approach further solidifies Prada’s position as a major player in the luxury industry. Prada’s continuous reinvention and ability to push the boundaries of traditional marketing strategies makes it a standout in the fashion world.
For a visual representation of the bouquets, visit Prada’s Instagram account here.
To learn more about Prada’s Resort 2020 campaign and other initiatives, visit their official website here.
