In an exciting move that captivated luxury enthusiasts, Prada Group announced the highly-anticipated reopening of Caffè Principe, a gem nestled in the charming coastal town of Forte dei Marmi, Tuscany. This ambitious project showcases the brand’s commitment to preserving local heritage and elevating the culinary experience.
Marchesi 1824: The Foundation of Prada’s Gastronomic Journey
Back in 2014, Prada Group took its first step into the world of pastries by acquiring the historic Marchesi 1824 in the heart of Milan. Now, with a decade of success under its belt and a successful venture in London, the luxury conglomerate solidifies its passion for premium gastronomy by embracing Caffè Principe.
The Birth of a Culinary Icon: Caffè Principe in the Prada Family
Acquired in November 2022 and seamlessly integrated into the Marchesi 1824 brand in June, the café now proudly retains its original name, Caffè Principe. As one of Forte dei Marmi’s cherished institutions, the picturesque coastal town serves as a fitting backdrop for the revival of this esteemed venue. Just a short distance away from a Prada boutique, Caffè Principe reopens its doors with a captivating interior design carefully curated by the renowned Florentine architect, Michele Bonan. The ambiance boasts a delightful fusion of fifties-inspired elements, including formica tables, wicker seating, and striking graphic accents, all of which pay homage to the café’s nostalgic roots.
A Prada-Themed Sensation: Aesthetics at the Heart of Caffè Principe
Prada’s discerning eye for design is evident throughout Caffè Principe. The textiles proudly showcase prints sourced from Prada’s archives, reinforcing the cafe’s connection to the fashion house. In an elegant touch, the staff don uniforms meticulously envisioned by none other than Miuccia Prada herself, the artistic director of the brand. Every detail within the café exudes Prada’s signature sophistication and style, creating an exquisite dining experience for patrons.
Taste the Culinary Extravaganza: Showcasing Italy’s Gastronomic Heritage
Under the culinary leadership of Chef Diego Crosara, who also heads the culinary offerings at Marchesi 1824, Caffè Principe offers an exceptional menu. Guests can indulge in a delightful selection of salads, sandwiches, and mouthwatering focaccias, perfectly paired with an array of cocktails and aperitifs. However, the true culinary treasures lie in the pastry offerings. A tantalizing array of local specialties, including scrumptious beignets and a delightful variety of gelato flavors, allow guests to embark on a delightful journey through Italy’s rich gastronomic heritage.
A Vision of Gastronomic Diversity: Prada’s Culinary Ambitions
Beyond the grandeur of Caffè Principe, Prada Group’s Chairman and Executive Director, Patrizio Bertelli, exemplifies a visionary leader with a passion for diversification. His recent acquisitions of two historic establishments, La Buca di San Francesco and Caffè dei Costanti, both situated in Arezzo, south of Florence, underscore Prada’s commitment to preserving and promoting Italy’s gastronomic treasures. This bold move amplifies the group’s presence in the culinary world while cherishing the essence of Italian heritage.
Discover the Culinary Oasis: Caffè Principe Awaits Your Visit
Located at Via Giosuè Carducci, 2, Forte dei Marmi, Caffè Principe extends a warm invitation to connoisseurs and curious souls alike. Boasting a capacity to accommodate 160 guests and a devoted team of around thirty staff members, the café promises an unforgettable year-round experience. Combining the allure of Prada’s timeless style with the essence of Italy’s culinary excellence, Caffè Principe is a must-visit destination for all who seek a delightful blend of fashion, heritage, and gastronomy.
