Prada’s newest resort campaign has taken a bold and imaginative approach by incorporating the beauty of flowers into their advertising strategy. Rather than relying on traditional media outlets, Miuccia Prada decided to wrap images of their campaign around stunning bouquets of flowers, creating a visually captivating and unique experience for viewers.
The campaign features impressive double-page broadsheet photos of models strolling through the bustling streets of central London. One side of the images showcases striking black and white portraits, while the other side bursts with vibrant color shots. The models are elegantly carrying bouquets of flowers wrapped in the campaign ads, along with pieces from Prada’s latest resort collection. The selection of flowers, including bright sunflowers and rich ruby Celosia argentea, adds a pop of color and contrast to the campaign visuals.
Photographer Drew Vickers expertly captured the direct and intimate portraits, while Keizo Kitajima brought his dynamic realist style to the colorful images. The campaign goes above and beyond by involving florists in major cities worldwide and unexpected locations, inviting them to take part in this innovative advertising concept.
Dubbed “Seditious Simplicity,” the campaign is a celebration of the beauty found in everyday life, aiming to defy traditional norms and push boundaries in the fashion world. Viewers can also enjoy techy videos accompanying the campaign, where models speak from the wrapped paper, enticing them to explore the Prada 2020 resort collection at local flower shops.
Miuccia Prada continues to showcase her vision and creativity with a diverse cast of models in the latest cruise campaign. Known and emerging runway stars embody the brand’s timeless elegance and contemporary style, reinforcing Prada’s dedication to innovation and artistic expression in the fashion industry.
Learn more about Prada’s unique resort campaign and latest collections:
1. Prada Official Website
2. Vogue Runway for Prada
