Prada, the renowned Italian fashion house, has recently announced an exciting collaboration at the 96th edition of Pitti Uomo. Teaming up with The Woolmark Company, a global authority on wool, Prada will be developing and manufacturing uniforms for the Luna Rossa Prada Pirelli team. The reveal took place at the iconic Fortezza da Basso, showcasing Prada’s dedication to quality and innovation.
Sponsored by Prada and Pirelli, the Luna Rossa Prada Pirelli team is gearing up to compete in the prestigious America’s Cup against the current champions, Team New Zealand. This regatta holds immense significance for Prada, solidifying its place as a key event for the brand. The presence of Lorenzo Bertelli, Prada’s marketing and communication director, and Woolmark CEO Stuart McCullough at the announcement further underscored the importance of this partnership.
Emphasizing the performance and versatility of merino wool, the announcement highlighted the unique properties of this material. Woolmark’s global strategy adviser, Fabrizio Servente, expressed eagerness to showcase the high-performance capabilities of merino wool in a competitive sporting environment. The Luna Rossa Prada Pirelli crew members took to the stage to showcase the Woolmark uniforms, praising their comfort, lightness, breathability, and adaptability to varying temperatures.
The range of Woolmark-certified uniforms includes waterproof jackets, sports jackets, polos, t-shirts, overalls, and technical underwear. The development of these pieces began in September 2018, with team director Max Sirena commending the exceptional performance of merino wool.
Looking ahead, the upcoming America’s Cup World Series in 2019 and 2020 will set the stage for the Prada Cup’s Challenger selection regattas in 2021. These events will culminate in the final competition for the America’s Cup in March 2021 in Auckland, New Zealand. Prada’s strategic partnership with Woolmark serves as a testament to their shared values of excellence, innovation, and high performance in both the worlds of sports and fashion.
For more information on the collaboration between Prada and The Woolmark Company, visit their official websites: Prada and The Woolmark Company.
