Prada’s recent acquisition of Fratelli Prada for €66 million showcases the luxury fashion brand’s commitment to enhancing its retail footprint in Milan. By taking direct control of the monobrand stores that were previously operated by Fratelli Prada, Prada is able to solidify its presence in key locations such as the flagship store in the historic Galleria Vittorio Emanuele II.
The strategic move not only allows Prada to expand its control over its retail stores but also ensures that these iconic locations are maintained with the level of excellence that the brand is known for. Through a series of payments spread out until 2021, Prada is set to complete the acquisition and seamlessly integrate Fratelli Prada’s operations into its own.
Fratelli Prada currently manages two Prada stores in the exclusive via Montenapoleone area, as well as stores in Galleria Vittorio Emanuele II and via della Spiga, with ownership of the property where the latter is located. The primary shareholders of Fratelli Prada, Bellatrix SpA and Miuccia Prada, are paving the way for a smoother transition as the acquisition progresses.
This strategic move emphasizes Prada’s dedication to maintaining a strong presence in Milan, the fashion capital of the world, and to providing a seamless brand experience for its discerning customers. By strengthening its retail presence in Milan, Prada is set to solidify its position as a leader in the luxury fashion market.
For more information about Prada’s latest acquisitions and retail developments, visit their official website here and keep up with the latest updates in the fashion industry.
